This is how I've come to define it...
In coach training, we work hard at inviting new coaches to work on their own definitions. There are cognitive reasons for this: working the problem of the definition encourages thought and reflection. Words are powerful, and they don't just describe reality. They become reality.
When I teach a new section of ELCA Launch, it always excites me early on to hear the definitions new coaches produce. The key to what's exciting me is the joy I feel over someone imbibing a way of being that's fundamentally transformational. I don't know if those I'm helping to learn coaching will become super coaches themselves, or simply subconsciously pack away the concepts and use them informally. In either case, I know that their presence with others will be changed, their questions better, and their outcomes more profound.
MY power words are: ALLIANCE. and INTENTIONAL PRESENCE. and POWERFUL QUESTIONS. and NEW AWARENESS. and TRANSFORMATION. and CHANGE.
What is your definition of coaching?
What are your power words?